{"id":175,"date":"2019-09-10T16:10:19","date_gmt":"2019-09-10T07:10:19","guid":{"rendered":"https:\/\/rabbitc.co.jp\/wp2\/?post_type=library&p=175"},"modified":"2021-05-26T00:26:19","modified_gmt":"2021-05-25T15:26:19","slug":"marketing07","status":"publish","type":"library","link":"https:\/\/rabbitc.co.jp\/wp2\/library\/marketing07\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58 4P\u30fb4C\u30fbSWOT\u5206\u6790\u30fb3C\u5206\u6790\u3063\u3066\u4f55\uff1f"},"content":{"rendered":"\n
\"\u30b0\u30e9\u30d5\u3092\u898b\u306a\u304c\u3089\u7537\u6027\u304c\u8a71\u3057\u3066\u3044\u308b\"<\/figure>\n\n\n\n

\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u3044\u305f\u3053\u3068\u306f\u3042\u308b\u3051\u308c\u3069\u3001\u81ea\u5206\u81ea\u8eab\u306e\u8a00\u8449\u3067\u8aac\u660e\u3067\u304d\u308b\u304b\u3068\u8a00\u308f\u308c\u308b\u3068\u96e3\u3057\u3044\u3067\u3059\u3088\u306d\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9\u306f\u6642\u4ee3\u3084\u4f01\u696d\u306b\u3088\u3063\u3066\u69d8\u3005\u306b\u9055\u3044\u3001\u5909\u5316\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9\u306f\u96e3\u3057\u3044\u3067\u3059\u3002\u4eca\u56de\u306f\u305d\u306e\u306a\u304b\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8003\u3048\u308b\u4e0a\u3067\u57fa\u790e\u3068\u306a\u308b\u8003\u3048\u65b9\u3092\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

1.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u3092\u77e5\u308d\u3046<\/h2>\n\n\n\n
\"\u30d1\u30bd\u30b3\u30f3\u3068\u30b3\u30fc\u30d2\u30fc\u3068\u30ce\u30fc\u30c8\u3001\u30da\u30f3\u304c\u3042\u308b\"<\/figure>\n\n\n\n

\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306e\u5b9a\u7fa9\u306f\u69d8\u3005\u306a\u89e3\u91c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4eca\u56de\u306f\u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\u3068\u30c9\u30e9\u30c3\u30ac\u30fc\u306e\u5b9a\u7fa9\u3092\u5f15\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001
\u4f01\u696d\u304a\u3088\u3073\u4ed6\u306e\u7d44\u7e54\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u8996\u91ce\u306b\u7acb\u3061\u3001\u9867\u5ba2\u3068\u306e\u76f8\u4e92\u7406\u89e3\u3092\u5f97\u306a\u304c\u3089\u3001
\u516c\u6b63\u306a\u7af6\u4e89\u3092\u901a\u3058\u3066\u884c\u3046\u5e02\u5834\u5275\u9020\u306e\u305f\u3081\u306e\u7dcf\u5408\u7684\u6d3b\u52d5\u3067\u3042\u308b\u3002 <\/p> \u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a <\/a><\/cite><\/blockquote>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7406\u60f3\u306f\u3001\u8ca9\u58f2\u3092\u4e0d\u8981\u306b\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\u30de\u30cd\u30b8\u30e1\u30f3\u30c8[\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u7248] - \u57fa\u672c\u3068\u539f\u5247\uff082001\/12\/14\uff09<\/a><\/cite><\/blockquote>\n\n\n\n

\u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\u306e\u8a71\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u3082\u306e\u3092\u63d0\u4f9b\u3059\u308b\u5e02\u5834\u3092\u4f5c\u308a\u51fa\u3059\u305f\u3081\u306e\u6d3b\u52d5<\/strong>\u300d\u3068\u306a\u308a\u3001\u30c9\u30e9\u30c3\u30ac\u30fc\u6c0f\u306e\u8a71\u304b\u3089\u3082\u300c\u9867\u5ba2\u304c\u81ea\u7136\u306b\u6b32\u3057\u3044\u3068\u601d\u3046\u4ed5\u7d44\u307f\u4f5c\u308a<\/strong>\u300d\u3068\u8a71\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u304b\u3089\u306e\u8996\u70b9\u3067\u306f\u84b8\u6c17\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u8a00\u3048\u307e\u3059\u304c\u4f01\u696d\u8996\u70b9\u304b\u3089\u8003\u3048\u308b\u3068\u3001 \u300c\u6700\u3082\u3088\u304f\u58f2\u308c\u308b\u4ed5\u7d44\u307f\u3092\u4f5c\u308a\u51fa\u3059\u6d3b\u52d5<\/strong>\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u305d\u308c\u3067\u306f\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306b \u305d\u306e\u4ed5\u7d44\u307f\u3092\u4f5c\u3063\u3066\u3044\u304f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f <\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3057\u3066\u306e\u6d3b\u52d5\u3092\u4f01\u696d\u3067\u3042\u3052\u308b\u3068\u5927\u304d\u304f\u5206\u3051\u3066\u4ee5\u4e0b5\u70b9\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\n

\u30fb\u8abf\u67fb
\u30fb\u88fd\u54c1\uff65\u4fa1\u683c\u6c7a\u5b9a
\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3
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\u30fb\u9867\u5ba2\u30fb\u74b0\u5883\u95a2\u4fc2\u306a\u3069\u306e\u6d41\u308c <\/p>\n<\/div><\/div>\n\n\n\n

\u305d\u306e\u306a\u304b\u3067\u3059\u3079\u3066\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u3092\u4e0a\u624b\u304f\u56de\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u5168\u4f53\u3092\u77e5\u3063\u3066\u52d5\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n

\u4f8b\u3048\u3070\u88fd\u54c1\u306e\u4fa1\u683c\u306b\u95a2\u3057\u3066\u3082\u5e02\u5834\u4fa1\u5024\u3092\u5ea6\u5916\u8996\u3057\u3066\u9ad8\u304f\u3064\u304f\u3063\u3066\u3057\u307e\u3063\u3066\u306f\u58f2\u308c\u307e\u305b\u3093\u3057\u3001\u9006\u306b\u5b89\u3059\u304e\u3066\u3082\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u60aa\u5f71\u97ff\u304c\u3042\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u5168\u4f53\u8a2d\u8a08\u3092\u3059\u308b\u969b\u306b\u5fc5\u8981\u306a\u306e\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u7684\u306a\u8003\u3048\u65b9<\/strong>\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5546\u54c1\u4f01\u753b\u62c5\u5f53\u8005\u3084\u5e83\u5831\u62c5\u5f53\u8005\u3060\u3068\u3057\u3066\u3082\u300c\u81ea\u5206\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3067\u306a\u3044\u304b\u3089\u3057\u306a\u304f\u3066\u3082\u3044\u3044\u3084\u300d\u3067\u306f\u306a\u304f\u3001\u8003\u3048\u305f\u4e0a\u3067\u5546\u54c1\u3092\u958b\u767a\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

2.\u3053\u308c\u304b\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e<\/h2>\n\n\n\n
\"\u7537\u6027\u304c\u58c1\u306b\u8cbc\u3063\u305f\u7d19\u306b\u4f55\u304b\u3092\u66f8\u3044\u3066\u3044\u308b\"<\/figure>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082\u6642\u4ee3\u3068\u3068\u3082\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u5546\u54c1\u306e\u5927\u91cf\u751f\u7523\u3001\u5927\u91cf\u6d88\u8cbb\u300d\u306e\u6642\u4ee3\u304b\u3089\u300c\u9867\u5ba2\u306e\u81ea\u5df1\u5b9f\u73fe\u306e\u305f\u3081\u306e\u5546\u54c1\u300d\u3078\u3068\u5909\u5316\u3057\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u8003\u3048\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u4eca\u3001\u4ee5\u4e0b4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u6226\u7565\u3092\u7df4\u3063\u3066\u884c\u304f\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n

\n

\u30fb\u8abf\u67fb\/\u5206\u6790(\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3)
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\u30fb\u3069\u3093\u306a\u4fa1\u5024\u3092(\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09
\u30fb\u3069\u306e\u3088\u3046\u306b\u63d0\u4f9b\u3059\u308b\u304b(\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09 <\/p>\n<\/div><\/div>\n\n\n\n

\u8ab0\u304c\u3069\u306e\u5546\u54c1\u3092\u3069\u3093\u306a\u30cb\u30fc\u30ba\u3067\u8cb7\u3063\u3066\u3044\u304f\u306e\u304b\u3092\u8abf\u67fb\u3057\u3001\u8ab0\u306b\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u3069\u306e\u3088\u3046\u306b\u63d0\u4f9b\u3059\u308b\u304b\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002
\u8a73\u3057\u304f\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3069\u3046\u3044\u3046\u610f\u5473\uff1f\u301010\u5206\u3067\u308f\u304b\u308b\u5165\u9580\u7de8\u3011<\/a>\u300d\u3067\u78ba\u8a8d\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

3.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58<\/h2>\n\n\n\n
\"\u4f1a\u8b70\u3067\u7537\u6027\u304c\u7d19\u306b\u8f09\u3063\u3066\u3044\u308b\u30b0\u30e9\u30d5\u3092\u898b\u306a\u304c\u3089\u8a71\u3057\u3066\u3044\u308b\"<\/figure>\n\n\n\n

\u3053\u3053\u304b\u3089\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8003\u3048\u3066\u884c\u304f\u4e0a\u3067\u5fc5\u8981\u306a\u57fa\u790e\u77e5\u8b58\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3069\u306e\u3088\u3046\u306b\u9055\u3046\u306e\u304b\u3001\u4f55\u306e\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u306e\u304b\u3092\u77e5\u3063\u3066\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u9032\u3093\u3067\u304f\u3060\u3055\u3044\u306d\u3002<\/p>\n\n\n\n

PEST\u5206\u6790\u21923C\u5206\u6790\u2192SWOT\u5206\u6790\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u74b0\u5883\u306e\u5206\u6790\uff09\u21924P,4C\uff08\u5177\u4f53\u7684\u6226\u7565\uff09<\/strong>\u3067\u884c\u3063\u3066\u3044\u304f\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n

3-1.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e-PEST\u5206\u6790-<\/h3>\n\n\n\n
\"\u6298\u308a\u7d19\u304c\u4e8c\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3089\u308c\u3066\u3044\u308b\"<\/figure>\n\n\n\n

3-1-1.PEST\u5206\u6790\u3068\u306f<\/h4>\n\n\n\n

PEST\u5206\u6790\uff08\u307a\u3059\u3068\u3076\u3093\u305b\u304d\uff09\u3068\u306f<\/p>\n\n\n\n

\n

Political\uff08\u653f\u6cbb\u7684\uff09
Economic\uff08\u7d4c\u6e08\u7684\uff09
Social\uff08\u793e\u4f1a\u7684\uff09
Technological\uff08\u6280\u8853\u7684\uff09 <\/p>\n<\/div><\/div>\n\n\n\n

\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u9020\u8a9e\u3067\u3001\u30de\u30af\u30ed\u74b0\u5883\u3092\u7db2\u7f85\u7684\u306b\u898b\u3066\u3044\u304f\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u4e00\u3064\u306e\u3053\u3068\u306b\u504f\u3089\u305a\u5e45\u5e83\u3044\u76ee\u7dda\u3067\u5916\u90e8\u74b0\u5883\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u3044\u304f\u3053\u3068\u3067\u81ea\u793e\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n\n\n\n

3-1-2.PEST\u5206\u6790\u3092\u5b9f\u8df5<\/h4>\n\n\n\n
\u653f\u6cbb\u7684\u8981\u56e0<\/td>\u6cd5\u5f8b\u306e\u6539\u5b9a\uff08\u898f\u5236\u7de9\u548c\u30fb\u5f37\u5316\uff09\u30fb\u7a0e\u30fb\u88c1\u5224\u5236\u5ea6\u30fb\u5224\u4f8b<\/td><\/tr>
\u7d4c\u6e08\u7684\u8981\u56e0<\/td>\u666f\u6c17\u30fb\u7269\u4fa1\u30fb\u91d1\u5229\u30fb\u70ba\u66ff\u30fb\u682a\u4fa1<\/td><\/tr>
\u793e\u4f1a\u7684\u8981\u56e0<\/td>\u81ea\u7136\u74b0\u5883\u30fb\u6559\u80b2\u30fb\u4e16\u8ad6\u30fb\u4eba\u53e3\u30fb\u5b97\u6559<\/td><\/tr>
\u6280\u8853\u7684\u8981\u56e0<\/td>\u65b0\u6280\u8853\u306e\u666e\u53ca\u30fb\u7279\u8a31<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

PEST\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u306f\u60c5\u5831\u53ce\u96c6\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u308c\u305e\u308c4\u3064\u306e\u8996\u70b9\u3067\u63a2\u308a\u3001MECE\uff08\u6f0f\u308c\u306a\u304f\u30c0\u30d6\u308a\u306a\u304f\uff09\u3067\u8868\u3092\u57cb\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

3-2.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e-3C\u5206\u6790-<\/h3>\n\n\n\n
\"\u6298\u308a\u7d19\u304c\u4e8c\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3089\u308c\u3066\u3044\u3066\u5bfe\u7acb\u3057\u3066\u3044\u308b\"<\/figure>\n\n\n\n

3-2-1.3C\u5206\u6790\u3068\u306f<\/h4>\n\n\n\n

3C\u3068\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u74b0\u5883\u3092\u5206\u6790<\/strong>\u3057\u307e\u3059\u3002\u982d\u6587\u5b57\u304c3\u3064\u3068\u3082C\u306a\u306e\u30673C\uff08\u3055\u3093\u3057\u30fc\uff09\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\n

\u30fbCustomer(\u5e02\u5834\u30fb\u9867\u5ba2)
\u30fbCompetitor(\u7af6\u5408)
\u30fbCompany(\u81ea\u793e) <\/p>\n<\/div><\/div>\n\n\n\n

\u95a2\u4fc2\u6027\u306e\u5206\u6790\u3092\u3059\u308b\u306e\u3067\u9867\u5ba2\u3001\u7af6\u5408\u304c\u5b8c\u5168\u306b\u5206\u96e2\u3057\u3066\u3044\u308b\u8a33\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u7af6\u5408\u306b\u306a\u308a\u5f97\u308b\u5834\u5408\u3082\u7af6\u5408\u304c\u9867\u5ba2\u306b\u306a\u308a\u5f97\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u7af6\u5408\u3068\u3044\u3063\u3066\u3082\u540c\u3058\u5546\u54c1\u3092\u58f2\u3063\u3066\u3044\u308b\u304b\u3089\u3068\u3044\u3063\u3066\u7af6\u5408\u306b\u306a\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u304b\u304c\u91cd\u8981<\/strong>\u306a\u306e\u3067\u305d\u3053\u3092\u8003\u3048\u308b\u306e\u3082\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u4f8b\u3048\u3070\u3001\u30d1\u30c1\u30f3\u30b3\u3068\u30b9\u30de\u30db\u30b2\u30fc\u30e0\u306f\u4e00\u898b\u5168\u304f\u9055\u3046\u3082\u306e\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u4fa1\u5024\u306f\u300c\u6687\u306a\u6642\u9593\u3092\u6f70\u305b\u308b\u697d\u3057\u3055\u30fb\u4e2d\u6bd2\u6027\u300d\u3060\u3063\u305f\u308a\u3059\u308b\u306e\u3067\u7af6\u5408\u306b\u306a\u308a\u5f97\u307e\u3059\u3002\u9006\u306b\u81ea\u8eab\u304c\u98f2\u98df\u5e97\u3092\u7d4c\u55b6\u3057\u3066\u304a\u308a\u96a3\u306b\u304a\u5e97\u304c\u3067\u304d\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u30d1\u30f3\u30b1\u30fc\u30ad\u5e97\u3068\u5c45\u9152\u5c4b\u3067\u306f\u72d9\u3046\u5ba2\u5c64\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u305f\u3081\u3001\u5ba2\u8db3\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u53d7\u3051\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

3-2-2.3C\u5206\u6790\u3092\u5b9f\u8df5<\/h4>\n\n\n\n

3C\u5206\u6790\u3092\u884c\u3046\u5834\u5408\u306f\u3068\u306b\u304b\u304f\u8abf\u67fb\u304c\u4e0d\u53ef\u6b20<\/strong>\u3067\u3059\u3002\u81ea\u793e\u306e\u9867\u5ba2\u306f\u8ab0\u304b\u3001\u305d\u306e\u9867\u5ba2\u304c\u6b32\u3057\u3044\u4fa1\u5024\u306f\u4f55\u304b\u3092\u6d17\u3044\u51fa\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u81ea\u793e\u306e\u3053\u3068\u3092\u4e00\u756a\u826f\u304f\u77e5\u3063\u3066\u3044\u308b\u306f\u305a\u306a\u306e\u3067\u2460\u81ea\u793e\u2461\u5e02\u5834\u30fb\u9867\u5ba2\u2462\u7af6\u5408\u306e\u9806\u756a\u3067\u6d17\u3044\u51fa\u3059\u3068\u3084\u308a\u3084\u3059\u3044\u304b\u3082\u77e5\u308c\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u5546\u54c1\u306b\u3088\u3063\u3066\u3082\u7af6\u5408\u3084\u5e02\u5834\u304c\u9055\u3046\u306e\u3067\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

3-3.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e-SWOT\u5206\u6790-<\/h3>\n\n\n\n

3-3-1.SWOT\u5206\u6790\u3068\u306f<\/h4>\n\n\n\n

SWOT\u5206\u6790\u3068\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306b\u304a\u3051\u308b\u74b0\u5883\u5206\u6790\u30b9\u30c6\u30c3\u30d7\u3067\u3001\u81ea\u793e\u306e\u74b0\u5883\u8981\u56e0\u3092\u8003\u3048\u308b\u624b\u6cd5<\/strong>\u3067\u3059\u3002\u982d\u6587\u5b57\u304c\u3092\u3068\u3063\u3066\u300cSWOT\u5206\u6790<\/strong>\uff08\u30b9\u30a6\u30a9\u30c3\u30c8\u3076\u3093\u305b\u304d\uff09\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\n

Strength(\u5f37\u307f)
Weakness(\u5f31\u307f)
Opportunity(\u6a5f\u4f1a)
Threat(\u8105\u5a01) <\/p>\n<\/div><\/div>\n\n\n\n

\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u306b\u304a\u3044\u3066\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u6226\u7565\u76ee\u6a19\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

3-3-1.SWOT\u5206\u6790\u3092\u5b9f\u8df5<\/h4>\n\n\n\n

SWOT\u5206\u6790\u3067\u3001\u89e3\u91c8\u3092\u5c0e\u304d\u51fa\u3059\u305f\u3081\u306e\u6750\u6599\u304c\u3001PEST\u5206\u6790\u30013C\u5206\u6790\u3067\u307e\u3068\u3081\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u60c5\u5831\u3067\u3059\u3002SWOT\u5206\u6790\u3067\u3001\u300c\u4e8b\u5b9f\u60c5\u5831\u3092\u89e3\u91c8<\/strong>\u300d\u3057\u3001\u300c\u6226\u7565\u76ee\u6a19<\/strong>\u300d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u81ea\u5206\u305f\u3061\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3066\u6a5f\u4f1a\u306b\u306e\u308c\u308b\u306e\u304b\u3001\u3044\u304b\u306b\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u306b\u3044\u3051\u308b\u306e\u304b\u3067\u30d3\u30b8\u30cd\u30b9\u306e\u52dd\u6a5f\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

3-4.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e-4P-\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\uff09<\/h3>\n\n\n\n

3-4-1.4P\u3068\u306f<\/h4>\n\n\n\n
\"\u9752\u3044\u6298\u308a\u7d19\u304c\u8907\u6570\u306e\u6298\u308a\u7d19\u3092\u5148\u5c0e\u3057\u3066\u3044\u308b\"<\/figure>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u5206\u6790\u304c\u7d42\u308f\u3063\u305f\u3089\u3001\u4eca\u5ea6\u306f\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u306b\u3059\u308b\u304b\u3092\u8003\u3048\u307e\u3059\u3002\u305d\u306e\u969b\u306b\u4f7f\u7528\u3059\u308b\u306e\u304c4P\u3067\u3059\u30024P\u3068\u306f\u81ea\u793e\u306e\u88fd\u54c1\u3084\u4fa1\u683c\u306a\u3069\u5143\u3005\u6301\u3063\u3066\u3044\u308b\u3082\u306e\u3092\u4f7f\u3044\u3001\u4ed6\u793e\u3068\u3069\u306e\u3088\u3046\u306b\u5dee\u5225\u5316\u3092\u3057\u3066\u9867\u5ba2\u3092\u7d5e\u3063\u3066\u3044\u304f\u306e\u304b\u3092\u5177\u4f53\u7684\u306b\u8003\u3048\u308b\u3082\u306e\u3067\u3059\u3002\u982d\u6587\u5b57\u304c\u3059\u3079\u3066P\u304b\u3089\u59cb\u307e\u308b\u306e\u3067\u300c4P\uff08\u3088\u3093\u3074\u30fc\uff09\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\n

\u30fbProduct (\u88fd\u54c1\u3001\u6226\u7565\uff09
\u30fbPrice (\u4fa1\u683c\uff09
\u30fbPlace\uff08\u6d41\u901a\uff09
\u30fbPromotion\uff08\u5e83\u544a\uff09 <\/p>\n<\/div><\/div>\n\n\n\n

\u30dd\u30a4\u30f3\u30c8\u306f\u201d\u5177\u4f53\u7684\u201d\u306b\u3059\u308b<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u8ca9\u58f2\u6226\u7565\u306f\u5927\u304d\u304f\u9055\u3044\u307e\u3059\u3088\u306d\u3002\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u300c\u5b89\u304f\u3066\u901f\u304f\u63d0\u4f9b\u3067\u304d\u3001\u7f8e\u5473\u3057\u3044\u300d\u3068\u3044\u3046\u6226\u7565\u3092\u3068\u3063\u3066\u3044\u308b\u305f\u30814P\u3082\u540c\u3058\u65b9\u5411\u6027\u3067\u3059\u3088\u306d\u3002\u88fd\u54c1\u306f\u7f8e\u5473\u3057\u304f\u5b89\u304f\u3001\u6d41\u901a\u3082\u591a\u3044\uff08\u3069\u3053\u3067\u3082\u3044\u3064\u3067\u3082\u5b89\u5b9a\u3057\u3066\u624b\u306b\u5165\u308b\uff09\u3001\u5e83\u544a\u3082\u300c100\u5186\u30de\u30c3\u30af\u300d\u306a\u3069\u5b89\u3044\u3053\u3068\u3092\u6253\u3061\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u9006\u306b\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306f\u9ad8\u7d1a\u5fd7\u5411\u306e\u305f\u30814P\u3082\u300c\u5b89\u3044\u300d\u3068\u3044\u3046\u5207\u308a\u53e3\u3067\u306f\u306a\u304f\u751f\u7523\u5730\u306b\u3053\u3060\u308f\u3063\u3066\u3044\u308b\u3001\u30d5\u30ec\u30c3\u30b7\u30e5\u306a\u91ce\u83dc\u3092\u63d0\u4f9b\u3068\u3044\u3046\u300c\u5b89\u5fc3\u5b89\u5168\u3067\u7f8e\u5473\u3057\u3044\u300d\u65b9\u5411\u6027\u3067PR\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e4\u3064\u306e\u65b9\u5411\u6027\u304c\u30d0\u30e9\u30d0\u30e9\u3060\u3068\u3088\u304f\u308f\u304b\u3089\u306a\u3044\u5546\u54c1\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u30d0\u30e9\u30d0\u30e9\u306b\u6226\u7565\u3092\u7df4\u308b\u306e\u3067\u306f\u306a\u304f\u30014\u3064\u3092\u4e00\u7dd2\u306b\u8003\u3048\u3066\u65b9\u7b56\u3092\u8003\u3048\u3066\u3044\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

3-4-2.4P\u3092\u5b9f\u8df5<\/h4>\n\n\n\n

4P\u3092\u8003\u3048\u308b\u5834\u5408\u306b\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3092\u6700\u521d\u306b\u884c\u3044\u307e\u3059\u3002\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u306b\u4f55\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u6226\u7565\u3092\u7acb\u3066\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u307e\u305a\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u3044\u304f\u3064\u304b\u6c7a\u3081\u3001\u305d\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306e4P\u3092\u8003\u3048\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

3-5.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e-4C-<\/h3>\n\n\n\n
\"\u8d64\u3044\u6298\u308a\u7d19\u304c\u8907\u6570\u306e\u9ec4\u8272\u3044\u6298\u308a\u7d19\u3092\u5148\u5c0e\u3057\u3066\u3044\u308b\"<\/figure>\n\n\n\n

3-5-1.4C\u3068\u306f<\/h4>\n\n\n\n

4C\u3068\u306f4P\u3092\u4f01\u696d\u76ee\u7dda\u3068\u8003\u3048\u3001\u9006\u306b\u300c\u9867\u5ba2\u76ee\u7dda\u3067\u8003\u3048\u3088\u3046\u300d\u3068\u3057\u3001\u300c\u9867\u5ba2\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u300d\u306b\u3088\u3063\u3066\u5dee\u5225\u5316\u3092\u8003\u3048\u308b\u3084\u308a\u65b9\u3067\u3059\u3002\u982d\u6587\u5b57\u304c\u3059\u3079\u3066P\u304b\u3089\u59cb\u307e\u308b\u306e\u3067\u300c4C\uff08\u3088\u3093\u3057\u30fc\uff09\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\n

Product (\u88fd\u54c1\u3001\u6226\u7565\uff09
\nPrice (\u4fa1\u683c\uff09
\nPlace\uff08\u6d41\u901a\uff09
\nPromotion\uff08\u5e83\u544a\uff09
\n\u3000 \u2191\u2193
\nCustomer Value(\u9867\u5ba2\u4fa1\u5024)
\nCost(\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u7d4c\u8cbb)
\nConvenience(\u5165\u624b\u306e\u5bb9\u6613\u6027)
\nCommunication(\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3) <\/p>\n<\/div><\/div>\n\n\n\n

\u8003\u3048\u308b\u5185\u5bb9\u306f\u3069\u3061\u3089\u3082\u540c\u3058\u3067\u3059\u304c\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u6cbf\u3063\u3066\u8003\u3048\u308b\u3068\u3044\u3046\u610f\u5473\u3067\u306f\u65b0\u3057\u3044\u8003\u3048\u65b9\u3068\u8a00\u3048\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3061\u306a\u307f\u306b4C\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u51fa\u3066\u304f\u308b\u307e\u30674P\u3082\u9867\u5ba2\u76ee\u7dda\u3067\u306e\u8003\u3048\u65b9\u3092\u542b\u3080\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u305f\u3060\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u4e2d\u5fc3\u306b4C\u306f\u8003\u3048\u3066\u3044\u304f<\/strong>\u305f\u3081\u3001\u3044\u307e\u307e\u3067\u306b\u306a\u304b\u3063\u305f\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a3\u30a2\u3082\u751f\u307e\u308c\u3084\u3059\u304f\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

3-5-2.4C\u3092\u5b9f\u8df5<\/h4>\n\n\n\n

4C\u30824P\u3068\u540c\u3058\u304f\u3001\u52d5\u3044\u3066\u3044\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u30014C\u306e\u5834\u5408\u9867\u5ba2\u5074\u3067\u8003\u3048\u308b\u3053\u3068\u3092\u5fc5\u8981\u3068\u3059\u308b\u306e\u3067\u3088\u308a\u8a73\u3057\u3044\u8abf\u67fb\u304c\u5fc5\u8981\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u30cb\u30fc\u30ba\u3042\u308a\u304d\u306a\u306e\u3067\u3088\u308a\u591a\u304f\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

4.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u57fa\u790e\u307e\u3068\u3081<\/h2>\n\n\n\n

\u4eca\u56de\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u306b\u3064\u3044\u3066\u304a\u8a71\u3057\u3057\u307e\u3057\u305f\u304c\u3044\u304b\u304c\u3060\u3063\u305f\u3067\u3057\u3087\u3046\u304b\u3002\u307b\u304b\u306b\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3057\u3066\u3044\u304f\u4e0a\u3067\u306e\u8003\u3048\u65b9\u3084\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u6570\u591a\u304f\u5b58\u5728\u3057\u307e\u3059\u304c\u4eca\u56de\u306f\u5165\u9580\u7de8\u3068\u3057\u30664\u3064\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u81ea\u5206\u306e\u4e2d\u3067\u306e\u5f15\u304d\u51fa\u3057\u3092\u5897\u3084\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8003\u3048\u65b9\u3092\u6df1\u3081\u3066\u3044\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"author":1,"featured_media":269,"template":"","depart":[9],"_links":{"self":[{"href":"https:\/\/rabbitc.co.jp\/wp2\/wp-json\/wp\/v2\/library\/175"}],"collection":[{"href":"https:\/\/rabbitc.co.jp\/wp2\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/rabbitc.co.jp\/wp2\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/rabbitc.co.jp\/wp2\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rabbitc.co.jp\/wp2\/wp-json\/wp\/v2\/media\/269"}],"wp:attachment":[{"href":"https:\/\/rabbitc.co.jp\/wp2\/wp-json\/wp\/v2\/media?parent=175"}],"wp:term":[{"taxonomy":"depart","embeddable":true,"href":"https:\/\/rabbitc.co.jp\/wp2\/wp-json\/wp\/v2\/depart?post=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}