{"id":174,"date":"2019-09-10T16:02:09","date_gmt":"2019-09-10T07:02:09","guid":{"rendered":"https:\/\/rabbitc.co.jp\/wp2\/?post_type=library&#038;p=174"},"modified":"2021-05-26T00:26:38","modified_gmt":"2021-05-25T15:26:38","slug":"marketing06","status":"publish","type":"library","link":"https:\/\/rabbitc.co.jp\/wp2\/library\/marketing06\/","title":{"rendered":"\u899a\u3048\u3066\u304a\u3051\u3070\u6016\u304f\u306a\u3044\uff01\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff18\u3064"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1000\" height=\"667\" src=\"https:\/\/rabbitc.co.jp\/wp2\/wp-content\/uploads\/2019\/09\/young-business-professionals-P32N6GR.jpg\" alt=\"\u7537\u6027\u304c\u30db\u30ef\u30a4\u30c8\u30dc\u30fc\u30c9\u3092\u6307\u3055\u3057\u306a\u304c\u3089\u7537\u5973\u306b\u4f55\u304b\u3092\u8a71\u3057\u3066\u3044\u308b\" class=\"wp-image-281\" srcset=\"https:\/\/rabbitc.co.jp\/wp2\/wp-content\/uploads\/2019\/09\/young-business-professionals-P32N6GR.jpg 1000w, https:\/\/rabbitc.co.jp\/wp2\/wp-content\/uploads\/2019\/09\/young-business-professionals-P32N6GR-300x200.jpg 300w, https:\/\/rabbitc.co.jp\/wp2\/wp-content\/uploads\/2019\/09\/young-business-professionals-P32N6GR-768x512.jpg 768w, https:\/\/rabbitc.co.jp\/wp2\/wp-content\/uploads\/2019\/09\/young-business-professionals-P32N6GR-120x80.jpg 120w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f<strong>\u7d4c\u55b6\u6226\u7565\u3084\u696d\u52d9\u6539\u5584\u3001\u554f\u984c\u89e3\u6c7a\u306a\u3069\u306b\u5f79\u7acb\u3064\u5206\u6790\u30c4\u30fc\u30eb\u3084\u601d\u8003\u306e\u67a0\u7d44\u307f<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002<br> 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srcset=\"https:\/\/rabbitc.co.jp\/wp2\/wp-content\/uploads\/2019\/09\/the-robot-is-trying-to-attract-attention-and-ZYM4RKT.jpg 1000w, https:\/\/rabbitc.co.jp\/wp2\/wp-content\/uploads\/2019\/09\/the-robot-is-trying-to-attract-attention-and-ZYM4RKT-300x200.jpg 300w, https:\/\/rabbitc.co.jp\/wp2\/wp-content\/uploads\/2019\/09\/the-robot-is-trying-to-attract-attention-and-ZYM4RKT-768x512.jpg 768w, https:\/\/rabbitc.co.jp\/wp2\/wp-content\/uploads\/2019\/09\/the-robot-is-trying-to-attract-attention-and-ZYM4RKT-120x80.jpg 120w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u76ee\u6a19\u3092\u9054\u6210\u3057\u305f\u3044\u3068\u304d\u306b\u3001<strong>\u4f55\u3092\u8003\u3048\u308b\u3068\u6574\u7406\u3057\u3084\u3059\u3044\u306e\u304b<\/strong>\u3092\u63d0\u793a\u3057\u3066\u304f\u308c\u308b\u3082\u306e\u3067\u3059\u3002\u307e\u305f\u3001\u8ab2\u984c\u304c\u3067\u305f\u3068\u304d\u306b\u3069\u3053\u304c\u4e00\u756a\u306e\u554f\u984c\u306a\u306e\u304b\u3092\u660e\u78ba\u5316\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u5206\u6790\u7d50\u679c\u3082\u76ee\u306b\u898b\u3048\u3066\u898b\u3048\u308b\u305f\u3081\u3001\u8ab0\u304b\u306b\u4f1d\u3048\u308b\u969b\u306b\u8aac\u660e\u306e\u7cbe\u5ea6\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3046\u3053\u3068\u306f<strong>\u6642\u9593\u77ed\u7e2e\u3084\u76f8\u624b\u3078\u306e\u6c17\u9063\u3044<\/strong>\u306b\u3082\u3064\u306a\u304c\u308b\u306e\u3067\u3069\u3093\u3069\u3093\u6d3b\u7528\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3046\u524d\u306e\u6ce8\u610f\u70b9<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<p>\u30fb\u6642\u9593\u3092\u5341\u5206\u306b\u3068\u308c\u3066\u3044\u308b\u304b<br>\u30fb\u76ee\u7684\u306b\u3042\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u3044\u308b\u304b<br>\u30fb\u5b9f\u8df5\u3057\u3066\u3044\u308b\u304b <\/p>\n<\/div><\/div>\n\n\n\n<h3>2-1.\u6642\u9593\u3092\u5341\u5206\u306b\u3068\u308c\u3066\u3044\u308b\u304b <\/h3>\n\n\n\n<p class=\"has-text-align-left\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u884c\u3046\u5834\u5408\u3001\u6642\u9593\u304c\u304b\u304b\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u304c\u8db3\u308a\u306a\u3044\u3001\u307e\u3068\u3081\u308b\u306e\u306b\u6642\u9593\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3046\u5834\u5408\u304c\u3042\u3063\u305f\u308a\u3001<strong>3C\u5206\u6790\u3092\u3057\u3066\u3044\u305f\u3051\u308c\u3069\u81ea\u793e\u306e\u5546\u54c1\u3092\u8003\u3048\u308b\u306a\u3089\u5148\u306bSWOT\u5206\u6790\u304c\u5fc5\u8981\u3060\u3063\u305f<\/strong>\u306a\u3069\u591a\u5c90\u306b\u6e21\u308a\u8003\u3048\u308b\u3053\u3068\u304c\u3042\u308b\u305f\u3081\u6642\u9593\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u5206\u6790\u3092\u884c\u3046\u5834\u5408\u3001\u521d\u56de\u306a\u3089\u6642\u9593\u3092\u591a\u3081\u306b\u78ba\u4fdd\u3057\u3066\u884c\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3>2-2.\u76ee\u7684\u306b\u3042\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u3044\u308b\u304b <\/h3>\n\n\n\n<p>\u81ea\u793e\u306e\u5546\u54c1\u3092\u958b\u767a\u3057\u305f\u3044\u3068\u601d\u3063\u305f\u969b\u306b\u4f7f\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u591a\u3044\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001<strong>\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u81ea\u5206\u306e\u76ee\u7684\u306b\u5408\u3063\u3066\u3044\u308b\u304b\u3067\u9078\u3076\u307b\u3046\u304c\u3088\u308a\u52b9\u679c\u7684<\/strong>\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u4e0b\u8a18\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u7d39\u4ecb\u3067\u306f\u4f7f\u3046\u5834\u9762\u306a\u3069\u3092\u5177\u4f53\u7684\u306b\u793a\u3057\u3066\u3044\u308b\u306e\u3067\u9078\u3076\u969b\u306e\u57fa\u6e96\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3>2-3.\u5b9f\u8df5\u3057\u3066\u3044\u308b\u304b <\/h3>\n\n\n\n<p>\u4e00\u756a\u91cd\u8981\u306a\u306e\u306f\u3053\u308c\u3067\u3059\u3002\u5b9f\u8df5\u3057\u3066\u3044\u308b\u304b\u3044\u306a\u3044\u304b\u304c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3044\u3053\u306a\u305b\u308b\u304b\u3069\u3046\u304b\u306b\u304b\u304b\u3063\u3066\u304d\u307e\u3059\u3002\u8a08\u7b97\u5f0f\u3082\u77e5\u3063\u3066\u3044\u306a\u3044\u3068\u554f\u984c\u306f\u89e3\u3051\u307e\u305b\u3093\u304c\u305f\u3060\u516c\u5f0f\u3092\u77e5\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u3082\u3063\u3068\u554f\u984c\u304c\u8907\u96d1\u306b\u306a\u3063\u305f\u969b\u306b\u5fdc\u7528\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u7df4\u7fd2\u3084\u5b9f\u969b\u306b\u4f7f\u3063\u3066\u307f\u308b\u3053\u3068\u3067\u81ea\u5206\u306e\u5b9f\u7528\u306e\u5e45\u3092\u5e83\u304f\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2>3.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af <\/h2>\n\n\n\n<h3>3-1.MECE\u624b\u6cd5 <\/h3>\n\n\n\n<p>MECE\uff08Mutually Exclusive Collectivery Echausive\uff09\uff08\u30df\u30fc\u30b7\u30fc\uff09\u3068\u306f\u3001\u6f0f\u308c\u306a\u304f\u3001\u91cd\u8907\u306a\u304f\uff08\u3082\u308c\u306a\u304f\u30c0\u30d6\u308a\u306a\u304f\uff09\u73fe\u72b6\u5206\u6790\u304c\u51fa\u6765\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<h4> 3-1-1.\u4f7f\u3046\u5834\u9762 <\/h4>\n\n\n\n<p>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u95a2\u9023\u3059\u308b\u8981\u7d20\u629c\u51fa\u3057\u3084\u5bfe\u8c61\u8005\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5207\u308b\u5834\u5408\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u306e\u4f5c\u6210\u306e\u969b\u306b\u5404\u7a2e\u8abf\u67fb\u9805\u76ee\u30fb\u5bfe\u8c61\u306e\u9078\u5b9a\u306a\u3069\u7db2\u7f85\u6027\u304c\u6c42\u3081\u3089\u308c\u308b\u5834\u5408\u3002<\/p>\n\n\n\n<h4>3-1-2.\u4e8b\u4f8b <\/h4>\n\n\n\n<p>\u300c\u8077\u696d\u300d\u306b\u3088\u308b\u5206\u985e\uff1a\u300c\u4ee3\u8868\u8005\u30fb\u5f79\u54e1\u30fb\u4f1a\u793e\u54e1\u30fb\u500b\u4eba\u4e8b\u696d\u4e3b\u300d\u306e\u5834\u5408\u300c\u7121\u8077\u3001\u517c\u696d\u300d\u306e\u4eba\u306f\u30c0\u30d6\u308a\u3068\u6f0f\u308c\u304c\u3042\u308b\u306e\u3067MECE\u306b\u306a\u3089\u306a\u3044\u3002\u300c\u4ee3\u8868\u8005\u30fb\u5f79\u54e1\u30fb\u4f1a\u793e\u54e1\u30fb\u500b\u4eba\u4e8b\u696d\u4e3b\u30fb\u7121\u8077\u30fb\u305d\u306e\u4ed6\u300d\u3092\u5165\u308c\u308b\u3068MECE\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3>3-2.\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc 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